Automotive
Dongfeng/Huawei
Product vision, Hunan University research and adopted AI production workflows, alongside creative direction for Dongfeng/Huawei vehicle programs.
View projectSystems. Products.
Experiences.
Selected cases show how I set product direction, connect research with design decisions and build capabilities through AI implementation and team development. The work spans digital experiences, physical products and creative production.
Responsibility.
Decisions. Delivery.
Start with five cases spanning product delivery, brand leadership, research and AI adoption. The Dongfeng case explains the Hunan University research partnership and the production workflow teams adopted. Each case includes my contribution, key decisions and selected evidence, with the complete image collection available to explore.
Selected case studies.
Product delivery. Brand leadership. Team development. Research.
Automotive
Fisker
As Director of UX, I led and expanded a team of 40+ people, connecting the digital cockpit, brand and ownership experience.
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Automotive
General Motors
UX/UI design leadership across GMC, Buick and Chevrolet, translating distinct brand identities into vehicle experiences.
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Automotive
Faraday Future
A connected FF91 experience spanning in-car interfaces, mobile touchpoints and a shared visual language.
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Research
Bosch Diesel Systems
A California field study that translated diesel passenger-car perceptions into design principles and customer-experience proposals.
View projectMore connected
product work.
Interfaces, physical products and service tools.
Product
From iXi to Kuri
Exploring a home robot through interaction, physical form and everyday use.
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Product
Digital Side View Displays
Researching how camera-based displays could support a familiar and useful driving experience.
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Product
Vehicle Measurement Systems
Clear diagnostic workflows, designed around the way automotive service technicians work.
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Product
Robot Sequencing
A wearable concept that communicates proximity and status around automated production equipment.
View projectStrategy &
future experiences.
Explore possibilities. Make the direction tangible.
StrategyAnchoring Go-to-Market
Anchoring Go-to-Market
Strategy
Connecting the customer journey for construction anchoring products with service opportunities and product development.
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Process
UX Process
A shared approach to understanding people, shaping concepts and learning through iteration.
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Future Visualization UX/UI
Highway Pilot
Exploring automated driving through research, driving-state communication and interface concepts.
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Future Visualization UX/UI
CES 2016
Making a connected-vehicle vision tangible through interfaces, physical components and an immersive demonstrator.
View projectVisual storytelling.
Film, visual effects and imagined worlds.
Film & visual effects
Marvel
Selected film and visual effects work, bringing visual craft and storytelling into complex cinematic scenes.
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Film & visual effects
Walt Disney Studios
Selected visual effects work exploring imagined worlds, light and motion.
View projectCommercials
and TV work.
Motion, visual effects and broadcast storytelling.
Commercials & TV
Cirque du Soleil
Performance, atmosphere and visual storytelling for Cirque du Soleil.
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Commercials & TV
Discovery Channel
Visual effects and broadcast storytelling for Discovery Channel.
View the filmsMy dailies.
Ongoing exploration through hands-on work.
Daily practice
Form in fragments.
An independent study of form, light and disintegration.
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Daily practice
Texture and atmosphere.
An independent study of surface, texture and atmosphere.
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