Fisker
As Director of UX, I led and expanded a 40+ person organization through the Ocean launch, connecting the cockpit, brand and ownership experience.
- Role
- Director of UX
- Company
- Fisker
- Team
- 40+ people · Human Experience
- Scope
- Ocean, brand & digital products
Product delivery · Ocean launch and PEAR concept development
- My contribution
- I connected UX/UI, interior design, software, engineering and infotainment around the Ocean experience and its wider customer journey.
- Key decisions
- Keep cockpit dependencies connected across disciplines; use prototype feedback to refine display behavior and controls within the wider brand and ownership experience.
- Delivery & outcome
- UX leadership through the Ocean launch, connecting cockpit, brand and digital touchpoints; PEAR remains separate concept work.
One experience.
Many interdependent decisions.
Ocean’s cockpit experience depended on decisions across UX/UI, interior design, software, engineering and infotainment. Visibility, display behavior, physical controls and platform capabilities had to support the same driver experience while brand and digital-product teams extended it into discovery and ownership.
The challenge was to resolve those dependencies as the vehicle moved toward launch, keeping the customer experience coherent when a change in one discipline affected the others.
Keep the decisions connected.
Carry the experience through.
At Fisker, a cockpit decision rarely belonged to one team. Display behavior could affect the interior layout, information hierarchy and access to physical controls. I connected UX/UI, interior design, infotainment and engineering around those dependencies so changes could be considered in the context of the whole customer experience.
The rotating center display made those relationships particularly important: the interface needed to support driving and parked use while remaining coherent with the cluster and physical controls. I kept prototype feedback and design reviews connected to these decisions, helping the teams refine the cockpit while maintaining consistency with the brand and ownership touchpoints.
An Ocean experience
carried through launch.
The work brought together the instrument cluster, rotating center display and physical button bar, with brand and digital-product touchpoints extending the experience into discovery and ownership. I led and expanded the UX organization through the Ocean launch.
The gallery also includes PEAR interface exploration. Those concepts are presented separately from the Ocean launch work.
Selected evidence
The Ocean cockpit, a shared brand language and digital ownership touchpoints. PEAR is shown as interface exploration.