Turn research into
design direction.
Consumer intelligence that connects research, personas and use scenarios with product and experience strategy.
- Context
- M-HERO / Product strategy
- Focus
- Consumer needs & opportunities
- Method
- Research, synthesis & scenarios
- Decision
- Product & experience direction
Research synthesis · Personas and product discussions
- My contribution
- I brought consumer needs and competitor observations into personas and scenarios for M-HERO product discussions.
- Key decisions
- Keep evidence comparable and assumptions visible, using synthesis to identify opportunities and further research questions.
- Delivery & outcome
- Consumer-intelligence and persona material for leadership review, with experience opportunities and questions for further research.
Turn research inputs
into useful design questions.
Consumer needs, field observations and competitor information can point in different directions. For M-HERO, the challenge was to organize that evidence so product discussions could connect customer priorities with experience opportunities.
Make the evidence comparable.
Bring it into product discussions.
I organized consumer needs and competitor observations into personas and use scenarios so the team could compare priorities and question assumptions. The material connected research with product and experience opportunities for leadership review.
AI supported synthesis while source checking and interpretation remained part of the process. Keeping the evidence and assumptions visible gave the discussion a basis for deciding what needed further investigation.
- 01Research inputs
- 02Synthesize patterns
- 03Build scenarios
- 04Define opportunities
Comparable evidence.
Consumer needs and competitor observations inform the same discussion about priorities.
Visible assumptions.
Source checking and interpretation keep research questions available for review.
Personas and scenarios
for product discussions.
The work supported M-HERO consumer intelligence and persona development for leadership review. It connected customer priorities with experience concepts and questions for further research.
Personas and scenarios made the research usable in review and identified questions for further investigation. The accompanying product-study image is an independent visual exploration.